BLOOMINGDALE'S VALENTINE'S DAY GIFT SHOP 2017
I developed Valentine's Day Gift Shop concept with some challenging requests in mind: use effective/fun animations and avoid being too tacky by overusing pink, red and hearts. With Associate Creative Director, we edited products provided by multiple and diverse vendors and grouped into appropriate categories. I kept the overall design simple and modern, yet cute using accents like the heart icon and metallic confetti. Witty animations added extra personality to the Gift Shop. As a result, we had a lot of positive feedback for this year's Valentine's Day campaign.
Art Direction, Animation, Design, Emails