LITTLEMISSMATCHED VISUAL IDENTITY
Shopping bags and business cards were designed to show the unique concept that the company offers: celebrating individuality and self-expression through mix and match fashion. To incorporate the idea, different patterns (stripe and dots) are placed on the side panels of shopping bags. Business card has die cut along the legs, so you can use it as a paper clip. We had 6 different mismatched sock combinations that employees can choose from, to express their creativity.
Art Direction, Design, Layout